My target audience is probably going to consist of people interested in the retail world. They'll care about my subculture because it's a unique perspective on a specific store. There isn't a lot of other information, other than the actual Fossil website, that gives insight into my subculture.
What will my readers want or need to know about this issue?
My readers are going to want to know what makes Fossil different from other retail stores. Often times the store is overlooked, or grouped with stores people feel it is similar to. I want to show how the Fossil store in Greenwood is unique and how it's vastly different from the stores some people tend to group it with.
What do my readers already know about this issue?
My readers probably know the store as nothing more than a watch store. Many people tend to overlook the fact that Fossil also carries handbags, tops, pants, dresses, messenger bags, hats, socks, jewelry, wallets, key chains, and, coming soon, shoes.
What do I want my readers to learn about this issue?
I want my readers to learn about the people that sell the products. The products sold are important too, but I feel like the employees are what really make my subculture unique and different from other retail store in the Greenwood Park Mall.
If I am trying to persuade my readers of something, how easily will they be persuaded?
I suppose I'm trying to persuade my readers to believe that my subculture differs from other retail stores in the Greenwood Park Mall. I think it should be relatively easy to persuade them once they have the information. I think the main reason people tend to group Fossil with other stores in the mall is because they don't know a lot about Fossil.
What will my readers use my writing for?
My readers will use my writing to better understand my subculture. They could use it for research if they're doing a project similar to this one.

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