Week 7

The main thing my subculture needs is for corporate to pay attention to the needs of the stores. This is evident in many of the interviews that I did and in the basic research. Certain items sell well in our region and yet corporate makes no changes based on store location and demographic. Many interviewees described corporate's lack of caring as their least favorite thing about the subculture. I don't really know how I could give back to the subculture. I work there, so I can continue to work hard and put forth effort when I work. As far as making corporate understand our needs, I don't think that is ever going to happen. We've tried to communicate with corporate before, but it always somehow gets lost in the web that we have to go through to talk to the higher-ups.