Wednesday, January 21, 2009

Subculture

The subculture I've decided to examine is the Fossil store at the Greenwood Park Mall. Upon entering the store one notices that the store is much cooler in temperature than the rest of the store. The store also smells like scented plug-ins. The store is smaller in size than many other ones in the mall. Placed around the store are a variety of clothes, watches, purses, jewelry, socks, and other like items. There are usually three members of the subculture in the store at all times. This number, however, does vary depending on the time of day and time of year. The members are dressed in a trendy, yet professional way. I'm already in insider in this culture, so it's kind of difficult to think of something new I hope to discover. I guess one thing I could examine more is how the members of the subculture interact outside of the main meeting place. I could also examine members' behaviors when not associating with anyone in the subculture. That would prove to be very difficult, however, since I'm part of the subculture. 

1 comment:

  1. Really interesting topic, though your subjective positions might be difficult to grapple with. Make sure to have several data points (so, not just your observations and experience, but also research on retail stores, businesses, etc.).

    ReplyDelete